Smart PR.

Ralph Lauren and Polo have created their own distinct luxury brand.  Clothing.  Interior design.  Lifestyle.

When I received a box from there, I had a feeling it might be something beautiful.

And it was.  A candle, wrapped in its own plaid & gold-etched box and a thick red ribbon bow.

I wrote Vic, who had sent it to me.  It’s not only a lovely surprise — it’s an effective marketing tool.

Next time I’m cruising by the store, I’ll go in to say “Thank You” to Vic… and then he’ll have me

right where he wants me.